The Key Speech – building culture


A recent article in the New Yorker profiled Cecil Balmond, a widely-renowned structural engineer who has worked with many of the world’s best architects to bring their designs to fruition. He is with the engineering firm Arup, headquartered in London, which is known for the quality of its designs and people.

Every new member of Arup is required to read The Key Speech given by the founder, Ove Arup, in 1970. In it he lays out the basis of the firm in terms of goals and culture. It is an interesting read and very thought provoking for anyone who has ever attempted to build an organization that will stay true to its principles.

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